ESPN came to us wanting College Football to feel younger, more alive, more now. The brief was about energy, but the real challenge was specificity. Student-athletes today exist across two screens at once, and the package needed to reflect that without feeling like a gimmick.

Building the visual language from the ground up: stretchy type, fourth-wall moments, and 3D environments that felt more like content than broadcast. The goal was a system that could flex across formats while staying unmistakably College Football.

Tools: Cinema4d | Redshift + After Effects